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Deonna Has Been Asked to Write a Marketing Plan for a New

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Essay

Deonna has been asked to write a marketing plan for a new restaurant. What questions will Deonna likely address in her marketing plan? Be specific and offer questions related to a restaurant.


Definitions:

Antecedent

A preceding event, condition, or cause that logically goes before something else.

Groupthink

A psychological phenomenon that occurs within a group of people, where the desire for harmony or conformity in the group results in an irrational or dysfunctional decision-making outcome.

Cohesiveness

The property of a group that affectively binds people, as group members, to one another and to the group as a whole, giving the group a sense of solidarity and oneness.

Polarised

Having opinions or characteristics that are directly opposite of each other, often leading to a division.

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