In 2007, Apple First Introduced to Its Customers the IPhone

question 131

Multiple Choice

In 2007, Apple first introduced to its customers the iPhone, which combined a cellular telephone, a camera, and Internet access. By doing this, the company had pursued a(n) ________ growth strategy.

• A) market development
• B) market penetration
• C) operational excellence
• D) customer excellence
• E) product development

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Definitions:

Achieved

The successful accomplishment or attainment of goals through effort or skill.

Scales

Instruments or tools used for measuring or quantifying the magnitude of a variable; in psychology, often refers to questionnaires or tests.

Minnesota Multiphasic

Refers to the Minnesota Multiphasic Personality Inventory (MMPI), a standardized psychometric test of adult personality and psychopathology used to aid in the assessment of mental health disorders.

Personality Inventory

A questionnaire designed to reveal aspects of an individual's character or psychological makeup, often used in psychological assessments.