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During a SWOT Analysis, a Company Should Assess the Opportunities

question 28

Multiple Choice

During a SWOT analysis, a company should assess the opportunities and uncertainties of the marketplace due to changes in several CDSTEP factors. The "E" in this acronym stands for which factor?


Definitions:

Social Responsibility

The duty of businesses and individuals to act in the best interests of their environment and society as a whole.

Cause Marketing Programs

Collaborative efforts between a for-profit business and a non-profit organization to mutually promote and benefit from social or environmental causes.

Public Concerns

Issues or matters of interest or worry to the general populace, often related to social, environmental, or ethical implications.

Corporate Sales

The total volume of sales generated by a business or organization from its commercial activities.

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