In July 2010, Microsoft Discontinued the Kin, Its Social Networking

question 65

Essay

In July 2010, Microsoft discontinued the Kin, its social networking phone, after just six weeks of disappointing sales. During what step of the strategic marketing planning process would Microsoft have made the decision to stop offering the product?

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Definitions:

Glucose Concentrations

The measure of the amount of glucose present in the blood or other bodily fluids.

Protein Synthesis

The biological process by which cells generate new proteins from amino acids based on the genetic instructions encoded in DNA, crucial for growth and cellular functions.

T Lymphocytes

A type of white blood cell that plays a central role in cell-mediated immunity, helping to protect the body from infections and cancer.

Thymopoietin

A hormone produced by the thymus gland that plays a role in the immune system by stimulating the development of T-lymphocytes.