Which Element of the Marketing Mix Is Most Relevant to the Activity

question 68

Multiple Choice

Which element of the marketing mix is most relevant to the activity "delivering value"?

• A)promotion
• B)purchasing
• C)product
• D)price
• E)place

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Definitions:

Cash Dividend

Cash payments issued to a certain category of stockholders out of a firm's profits, as resolved by the board of directors.

Shares Issued

The total number of shares that have been allocated and distributed to shareholders by a company, representing ownership in the company.

Stock Split

A corporate action that increases the number of shares in a company by dividing each share, which in turn reduces its price, making the stock more accessible to investors.

Stock Dividend

A dividend payment made in the form of additional shares rather than a cash payout, increasing the number of shares owned by shareholders.