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Brian is struggling with the choice of publishing his new book, How to Cook Polish Barbeque, as an e-book or a paperback. Brian is addressing which core marketing aspect?
Operant Conditioning
An instruction strategy by which the intensity of an action is adjusted via positive reinforcement or disciplinary measures.
Classical Conditioning
A cognitive learning strategy where the repeated combination of two stimuli results in a response that, at the beginning elicited by the second stimulus, is eventually elicited by the first stimulus alone.
Observational Learning
A learning process in which individuals learn by watching the behaviors of others and the consequences of those behaviors.
Latent Learning
A form of learning that occurs without any obvious reinforcement of the behavior or associations that are learned.
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