During the Past Couple of Decades, Marketers Have Begun to Develop

question 94

Essay

During the past couple of decades, marketers have begun to develop a relational orientation as they have realized that they need to think about their customers in terms of relationships rather than transactions. How does Apple encourage its customers to maintain a long-term relationship with the company?

Understand the relationship between organizational culture and diversity.

Recognize the role of heroes, rites, rituals, and symbols in the observable culture of an organization.

Identify the differences between corporate culture and organizational culture.

Reflect on the importance of core values in shaping the behavior of organization members.

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Definitions:

Simple Delivery Contract

A type of contract involving the transfer of ownership of specific goods or property from the seller to the buyer upon delivery.

Merchant

An individual or business entity engaged in the selling and purchasing of goods or services.

FOB

An incoterm meaning "Free on Board," which indicates that the seller is responsible for goods until they are loaded on a shipping vessel, at which point the responsibility shifts to the buyer.

Shipping Term

A term used in contracts to specify the responsibilities of buyers and sellers regarding the transportation of goods.