The Four Ps Make Up the Marketing Mix, Which Is

question 77

Multiple Choice

The four Ps make up the marketing mix, which is the ________ set of decisions or activities that the firm uses to respond to the wants of its target markets.

• A)unpredictable
• B)external
• C)internal
• D)controllable
• E)global

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Definitions:

Health Insurance

A type of insurance coverage that pays for medical and surgical expenses incurred by the insured or reimburses the insured for expenses incurred from illness or injury.

Americans

Residents or citizens of the United States of America.

Elasticity Evidence

Data or information demonstrating the responsiveness of the quantity demanded or supplied of a good or service to changes in its price.

Inferior Good

A type of good for which demand decreases as the income of the consumer increases, opposite to a normal good.