LeBron James, Stephen Curry, and Other Athletes Are Paid Huge

question 41

Multiple Choice

LeBron James, Stephen Curry, and other athletes are paid huge sums of money by companies for celebrity endorsements. If endorsements by these athletes create a clear understanding among consumers of the companies' products in comparison to competing products, they can help with the firm's ________ strategy.

• A)product excellence
• B)targeting
• C)positioning
• D)segmentation
• E)customer excellence

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Definitions:

Affirmation

A statement of emotional support or encouragement, often used as a technique in positive thinking and self-improvement practices.

Normalizing

The process of making something standard, typical, or expected within a certain context or framework.

Directing

The process of guiding, commanding, or controlling a group or an individual to achieve desired goals or tasks.

Challenging

Presenting a task or problem that is difficult to solve or requiring effort to overcome.