Name the Various Stakeholders Who Are Impacted by Marketing and Give

question 108

Essay

Name the various stakeholders who are impacted by marketing and give one example of how each one might be impacted in a fictitious situation.

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Definitions:

External Clients

Individuals or entities outside an organization who use or purchase the services or products of a business.

Goodwill

A term in both accounting and general usage that refers to the established reputation of a business considered as a quantifiable asset.

Audience's Needs

The requirements or interests of the group to whom information is being communicated.

You-attitude

A communication approach focusing on the receiver’s needs and interests, emphasizing the benefits to them.