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Within the statute of frauds, the ________ is an exception as to when a secondary obligation does not need to be in writing.
Strategic Marketing Process
A structured approach organizations use to plan, execute, and manage their marketing strategies aimed at achieving competitive advantage and meeting consumer needs.
Marketing Program
An organized strategy that combines various promotional tools and activities to achieve specific marketing objectives.
Evaluation Phase
A stage in the consumer decision-making process where alternatives are assessed and judged leading to a purchase decision.
Strategic Marketing Process
An organized method for developing, implementing, and overseeing marketing tactics to meet organizational goals.
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