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Followers Can Move Back and Forth Along the Developmental Continuum

question 79

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Followers can move back and forth along the developmental continuum, therefore leaders should


Definitions:

Brand Loyal

The extent to which a consumer consistently purchases the same brand over time instead of switching to competitors.

Customers

People or companies that buy products or services from a business.

Procter & Gamble

An American multinational consumer goods corporation, specializing in a wide range of personal health/consumer health, and hygiene products.

Store Brand Labels

Products that are manufactured or procured by a retailer and sold under its own brand name, typically at a lower price than national brands.

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