In the Context of Pricing Strategies, Unlike Flexible Cost-Plus Pricing

question 44

Multiple Choice

In the context of pricing strategies, unlike flexible cost-plus pricing, rigid cost-plus pricing:

• A) adjusts the price depending on the customer, order size, and other competitive influences.
• B) leads customers to expect low prices that firms have difficulty raising in the future.
• C) is used by global companies that face intense competition.
• D) typically fails to account for buyer demand, income levels, and competition.

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