What Is the Main Purpose of a Business Plan

question 29

Multiple Choice

What is the main purpose of a Business Plan?

• A)to provide a 3-5 year road map outlining the company's operating, marketing, financial and HR intentions
• B)to provide a 1 year estimate of the company's spending on operations and research/development
• C)to provide a road map describing corporate competitors and its approach of competing in the market
• D)to provide a document prepared for external financiers in order to apply for a loan
• E)to outline the research and development areas of commercial interest to the company

Identify the steps and components involved in the PR campaign process.

Distinguish between quantitative and qualitative research methods.

Recognize the importance of initial research in understanding and setting PR campaign objectives.

Comprehend the role of media and theories related to media influence in PR.

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Definitions:

Acetylcholine

A neurotransmitter in both the central and peripheral nervous systems involved in muscle activation and memory among other functions.

Antagonist

A substance that blocks or inhibits the effect of a neurotransmitter or hormone, or a character in conflict with the protagonist in literature.

Receptor Sites

Specific locations on the surface of a cell or within cells that are designed to bind with neurotransmitters, hormones, or drugs, triggering a biological response.

Acetylcholine

A neurotransmitter involved in many functions including muscle movement, heart rate, memory, and the sleep-wake cycle.