The First Canadian Tire Store Opened in 1922

question 73

Multiple Choice

The first Canadian Tire store opened in 1922. Since the early 21st century, its strategy has been updated to capture a larger market share by offering lower everyday prices to attract a large number of buyers and win a large market share. This is referred to as .

• A) market-skimming pricing
• B) target costing
• C) value-added pricing
• D) market-penetration pricing
• E) deceptive pricing

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Definitions:

Perfect Price Discrimination

A pricing strategy where a seller charges each buyer their maximum willingness to pay, capturing the entire consumer surplus.

Average Revenue

The revenue a company receives per unit of goods or services sold, calculated by dividing total revenue by the number of units sold.

Monopolist

An individual or entity that holds a monopoly in a market, being the sole provider of a particular product or service, facing no direct competition.

Geographic Location

The specific physical positioning or area of an entity on the Earth's surface.