A Pricing Strategy for an Offering Begins with an Assessment

question 88

Multiple Choice

A pricing strategy for an offering begins with an assessment of customer needs and perceptions. Then a target price is set based on customer perceptions of worth.

• A) value-based
• B) competition-based
• C) target costing
• D) cost-based
• E) value-added

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Definitions:

Analyzer

A device or software that examines input or data to report on its content, structure, accuracy, or for performing diagnostics.

VPN

A Virtual Private Network extends a private network across a public network, allowing users to send and receive data across shared or public networks as if their computing devices were directly connected to the private network.

Public Network

A type of network that is accessible to the general public, offering connectivity to the Internet without restricting access.

Private Network

A network designed for the exclusive use of one organization or entity, often secured and separated from the public Internet to protect sensitive data and information.