By Making Health and Fitness Tracking Devices Aimed at Three

question 60

Multiple Choice

By making health and fitness tracking devices aimed at three segments-Everyday Fitness; Active Fitness and Performance Fitness-Fitbit is segmenting based on which segmentation approach?

• A) occasion
• B) income
• C) benefit
• D) behaviour
• E) demographic

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Definitions:

Google Docs

is a free, web-based word processor offered by Google within its Google Drive service, allowing users to create, edit, and collaborate on documents online.

Project Management

The art of planning, organizing, securing, managing, leading, and controlling resources to achieve specific goals.

Free Software

Software that grants users the freedom to use, study, distribute, and modify it, often available at no cost.

Groupthink

A psychological phenomenon occurring within a group of people, where the desire for harmony or conformity results in an irrational or dysfunctional decision-making outcome.