Safari Unlimited Recently Conducted National Research to Generate Ideas for a New

question 24

Multiple Choice

Safari Unlimited recently conducted national research to generate ideas for a new line of fatigues geared to women. The company uncovered a number of ideas about clothing and accessory preferences as well as important benefits such as built-in sunblock and durability. The Safari Unlimited product development team will most likely use next to arrive at a realistic number of products for the new fatigues line.

• A) business analysis
• B) concept development
• C) idea screening
• D) concept testing
• E) crowdsourcing

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Definitions:

Founding

The process of establishing something, often referring to the creation of an institution, organization, or country.

Collective Bargaining

The act of discussing and reaching mutual agreements on employment terms such as salaries, working environment, benefits, and various employee rights and compensations between employers and their employees' representatives.

Secondary Boycott

A boycott of products or a company that sells the products of a company that is being struck.

Trade Unions

Organizations that represent the interests of workers in negotiations with employers over wages, work conditions, and employee rights.