Appliances Galore Is Continually Updating Its Line of Refrigerators to Reflect

question 96

Multiple Choice

Appliances Galore is continually updating its line of refrigerators to reflect market trends and customer needs. Although the product class is in the maturity stage of the product life cycle, they maintain healthy sales of their
Line of refrigerators by continually .

• A) modifying the product
• B) concept testing
• C) rebranding
• D) modifying the marketing mix
• E) modifying the market

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Definitions:

Microevolution

Evolutionary change within a species or small group of organisms, especially over a short period.

Hybrid Inviability

A postzygotic reproductive isolating mechanism in which the embryonic development of an interspecific hybrid is aborted.

Mutation

A change in the DNA sequence within an organism's gene or chromosome, leading to variations in trait expression and possibly to different phenotypes.

Habitat Isolation

A type of prezygotic barrier where two species that could interbreed do not, because they inhabit different habitats and rarely encounter each other.