Taco Bell Test Marketed Doritos Locos Tacos for Three Years

question 8

Multiple Choice

Taco Bell test marketed Doritos Locos Tacos for three years and developed 45 prototypes. Once the decision was made to launch the new taco shell, it moved into the stage of the new product development process.

• A) commercialization
• B) strategy development
• C) concept development
• D) test marketing
• E) product development

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Definitions:

Urban Riots

Violent disturbances in urban areas, which can be prompted by social, economic, or political grievances, leading to property damage, injuries, and deaths.

Segregation

The enforced separation of different racial groups within a country, community, or institution.

Immigrant Status

Refers to the legal condition or position held by an immigrant in a host country, determining their rights, obligations, and eligibility for citizenship or residency.

Foreign Nationals

Individuals who are citizens of a country other than the one in which they are currently living or visiting.