What Is Marketing Analytics? Why Has It Become So Central

question 99

Essay

What is marketing analytics? Why has it become so central to gathering data about customers and performance?

Understand the concepts of soft and hard capital rationing and their effects.

Grasp the methods for ranking and prioritizing investment projects.

Discern the differences and applications of various capital budgeting processes and their components.

Understand the concept of Net Present Value (NPV) and its calculation for investment appraisal.