In Which of the Following Cases Is Little or No

question 39

Multiple Choice

In which of the following cases is little or no test marketing most likely recommended for a new product?

• A) when management is unsure of the marketing program for the product
• B) when the risks associated with introducing the product are high
• C) when management is unsure of the projected demand for the product
• D) when the costs of developing and introducing the product are low
• E) when the product requires a major investment

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