Which of the Following Statements Is Most Likely True About

question 97

Multiple Choice

Which of the following statements is most likely true about the new product development process?

• A) In most cases, concept testing is followed by concept development.
• B) Most firms discourage employees from contributing new product ideas because of legal concerns.
• C) A product concept should be developed for each idea before it goes through idea screening.
• D) The first step in developing a new product involves determining any budgetary or distribution limitations.
• E) Customers, competitors, distributors, and suppliers are major sources of new product ideas.

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Definitions:

Encoding Failure

The inability to form a memory due to insufficient attention to the details of an event or information at the time of encoding.

Decay

The process of declining in quality, power, or vitality, often used in reference to physical or biological deterioration over time.

Interference Theory

A theory that explains how new learning can cause the forgetting of previously learned information due to overlap or interference.

Retroactive Interference

A phenomenon in memory where newly acquired information interferes with the retrieval of older information.