A Company's External Sources of New Product Ideas Include Its

question 92

Multiple Choice

A company's external sources of new product ideas include its .

• A) manufacturing staff
• B) engineers
• C) salespeople
• D) managers
• E) suppliers

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Definitions:

Assimilation

The process of fully understanding or grasping information, behaviors, or cultural practices, often leading to the integration of new knowledge into one's existing understanding.

Cognitive Structures

Mental frameworks and patterns that shape how individuals absorb, process, and organize information.

Piaget's

Relates to the theories of cognitive development proposed by the Swiss psychologist Jean Piaget, which describe how children's intellectual abilities evolve as they grow.

Guilford's Model

A theory of human intelligence by J.P. Guilford that classifies intelligence into operations, contents, and products.