Examlex
Which of the following includes the target segment of a product, the category to which the product belongs, and the product's point of difference from other members in the category?
Generalization Stimulus
The process by which a response is made in the presence of a new stimulus that is similar, but not identical, to the original conditioned stimulus.
Reinforcer
Any stimulus that strengthens or increases the probability of a specific response.
Avoidance
A behavior or mental process consciously or unconsciously designed to prevent exposure to a feared object, task, or situation.
Sunscreen
A lotion or spray applied to the skin to protect it from the harmful effects of the sun's UV rays.
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