Foods International Is Developing a New Gluten-Free, Chili-Flavoured Pretzel

question 82

Multiple Choice

Foods International is developing a new gluten-free, chili-flavoured pretzel. The marketing strategy for the product has already been developed and presented to top management. Several prototypes were also formulated by the company's R&D team. The final prototype is now being tested rigorously to ensure that it passes FDA standards. Once approved, the next step will most likely be .

• A) business analysis
• B) internal marketing
• C) portfolio analysis
• D) commercialization
• E) test marketing

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Definitions:

Competitive Price-searcher

A market scenario where sellers actively seek out buyers by setting prices independently to capture consumer demand.

Raise Price

The act of increasing the cost at which a good or service is sold, which can affect demand, revenue, and profit margins.

Lose Sales

The phenomenon of experiencing a reduction in the number of units sold or in total revenue.

Competitive Price-searcher

A market condition where businesses actively seek to determine the optimal pricing of their goods or services relative to their competitors to gain market share.