When Goodyear Sells Replacement Tires to Final Consumers, Its Potential

question 97

Multiple Choice

When Goodyear sells replacement tires to final consumers, its potential market includes millions of car owners around the world. But its fate in business markets depends on getting orders from only a handful of large automakers. This represents the difference in between business and consumer markets.

• A) market structure
• B) types of decisions
• C) nature of the buying unit
• D) the decision process
• E) derived demand

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Definitions:

Personalization

The process of tailoring products, services, or experiences to meet the individual preferences or needs of customers, often using data and analytics to enhance personal relevance.

Multichannel Marketing

The blending of different communication and delivery channels that are mutually reinforcing in attracting, retaining, and building relationships with consumers who shop and buy in traditional intermediaries and online. Sometimes called omnichannel marketing.

Choiceboards

Interactive, online systems that allow individual customers to design their own products by choosing from a variety of features, components, and services.

Individuality

The quality or character that distinguishes one person or thing from others; uniqueness or distinctiveness.