Which of the Following Terms Is Used to Describe a Specific

question 61

Multiple Choice

Which of the following terms is used to describe a specific mix of human traits that may be attributed to a particular brand?

• A) brand architecture
• B) brand equity
• C) brand personality
• D) brand perception
• E) brand loyalty

---

Definitions:

Local Knowledge Base

The accumulation of understanding, skills, and expertise that exists within a particular geographical area or community, often specific to local culture or conditions.

Innovator's Imperative

The necessity for creators and businesses to continually innovate and adapt to stay competitive and relevant.

Standardized Protocol

Agreed-upon guidelines or procedures designed to ensure consistency and efficiency in various industries or fields.

Google's "70-20-10 Rule"

A strategy used by Google that allocates 70% of resources to core business tasks, 20% to related projects, and 10% to entirely new, experimental initiatives.