Flores Fashions Promotes Its Clothing by Emphasizing the Durability and Quality

question 17

Multiple Choice

Flores Fashions promotes its clothing by emphasizing the durability and quality of the fabrics it uses. The company has positioned its brand based on .

• A) beliefs and values
• B) product benefits
• C) brand loyalty
• D) market share
• E) product attributes

Comprehend audience factors, including self-esteem and intelligence, affecting the persuasion process.

Grasp concepts like cognitive dissonance and how they relate to attitude and behavior change.

Analyze the effectiveness of different tactics and strategies in persuasive communication across various contexts.

Appreciate the influence of advertising strategies on consumer behavior and attitudes.

---

Definitions:

Perfectly Competitive

A market structure characterized by many buyers and sellers, all of whom have complete information and the products offered are homogeneous.

Marginal Cost

is the extra cost incurred by producing one more unit of a product or service.

Fixed Cost

Costs that do not change with the level of production or output, such as rent, salaries, and loan payments.

Variable Costs

Costs that change in proportion to the level of output or activity in a business.