Marketing the Same Product to a Huge Customer Base Without

question 23

Multiple Choice

Marketing the same product to a huge customer base without any customization is referred to as .

• A) individual marketing
• B) local marketing
• C) mass marketing
• D) niche marketing
• E) differentiated marketing

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Definitions:

Positive Reinforcement

A method in behaviorism used to increase the likelihood of a desired behavior by following it with the addition of a positive stimulus.

Outspoken

Someone characterized by the willingness to express opinions and thoughts openly and without reservation.

Psychodynamic Theorist

A psychologist or theorist who focuses on understanding the influence of the unconscious mind on behavior and mental processes, following principles initially proposed by Freud.

Carl Rogers

An influential American psychologist who founded the humanistic approach to psychology, emphasizing the importance of free will, self-actualization, and the concept of the self.