Which of the Following Is a Desirable Quality for a Brand

question 23

Multiple Choice

Which of the following is a desirable quality for a brand name?

• A) The name should be a common word rather than a distinctive one.
• B) The name should translate easily into foreign languages.
• C) The name should not be extendable.
• D) The name should be unique and difficult to pronounce to ensure legal protection.
• E) The name should not suggest anything about the product quality.

Comprehend the differences between optical storage media.

Understand the principle of digital image creation and printing technologies.

Understand the key components and structure of a Career Development Portfolio.

Identify and analyze personal interests, skills, and accomplishments for career planning.

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Definitions:

Trait Theory

A psychological approach to understanding personality that identifies and measures the specific traits or characteristics that make up an individual's personality.

Cognitive Activity

The mental process involved in gaining knowledge and comprehension, including thinking, knowing, remembering, judging, and problem-solving.

Brand Personality

The set of human traits or characteristics associated with a brand, shaping consumer perceptions and relationships with the brand.

Stalk-And-Ambush

A predatory strategy where the predator conceals itself and waits for the right moment to launch a surprise attack on its prey.