Segmentation Factors Divide Buyers into Different Groups Based on Social

question 37

Multiple Choice

segmentation factors divide buyers into different groups based on social class, lifestyle, or personality characteristics.

• A) Psychographic
• B) User status
• C) Geographic
• D) Demographic
• E) Behavioural

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Definitions:

Scenario Analysis

A process of analyzing possible future events by considering alternative possible outcomes (scenarios), often used in the context of investment decisions or strategic planning.

Forecasting Risk

The potential for loss or error in a business's financial or operational forecasts, affecting its planning and decision-making ability.

Sensitivity Analysis

A financial model used to estimate how different values of an independent variable affect a particular dependent variable under a given set of assumptions.

Scenario Analysis

Scenario analysis is a process of analyzing possible future events by considering alternative possible outcomes (scenarios), thereby assessing the impact of various factors on decision outcomes.