Although Not Recommended, Some Marketers Decide to Ignore Market Segmentation

question 38

Multiple Choice

Although not recommended, some marketers decide to ignore market segmentation and target the whole market with one offer. This is known as marketing.

• A) undifferentiated
• B) niche
• C) differentiated
• D) local
• E) individual

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Definitions:

Repression

A defense mechanism where an individual unconsciously blocks out painful or unpleasant memories, thoughts, or feelings.

Erogenous Zones

Erogenous zones are areas of the body that have heightened sensitivity and can generate sexual pleasure when stimulated.

Unconditional Positive Regard

A term used in client-centered therapy to describe a clinician's acceptance and support of a client regardless of what the client says or does.

Carl Rogers

An influential American psychologist who founded the client-centered approach to psychotherapy, emphasizing empathy, unconditional positive regard, and the client's potential for self-actualization.