Dividing Buyers into Groups Based on Their Knowledge, Attitudes, Uses

question 15

Multiple Choice

Dividing buyers into groups based on their knowledge, attitudes, uses, or responses to a product is called segmentation.

• A) behavioural
• B) geographic
• C) psychographic
• D) age and life-cycle
• E) user status

---

Definitions:

Neurotransmitter

Chemical messengers that transmit signals across a chemical synapse from one neuron to another target neuron, muscle cell, or gland cell.

Acetylcholinesterase

An enzyme that breaks down the neurotransmitter acetylcholine, playing a critical role in muscle function and neural transmission.

Synaptic Cleft

The gap between neurons where neurotransmitters are released and received, facilitating neuronal communication.

Continuous Stimulation

The persistent activation of a nerve, muscle, or part of the body, typically leading to adaptation or decreased response over time.