Which of the Following Is an Approach Where Firms Target

question 13

Multiple Choice

Which of the following is an approach where firms target a whole market based on common consumer needs?

• A) micromarketing
• B) undifferentiated marketing
• C) demographic segmentation
• D) concentrated marketing
• E) geographic segmentation

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Definitions:

Noncurrent Assets

Noncurrent assets are long-term assets that are not expected to be converted into cash or used up within one year, including property, plant, and equipment.

Current Assets

Cash and other assets that are expected to be converted to cash or sold or used up, usually within one year or less, through the normal operations of the business.

Other Receivable

An accounting term for amounts due to a company that are not from typical sales transactions, possibly including loans to employees or other companies.

Operating Expense

Costs associated with the day-to-day operations of a business, excluding cost of goods sold, such as rent, utilities, and payroll.