Which of the Following Is True of Product Positioning

question 79

Multiple Choice

Which of the following is true of product positioning?

• A) Consumers cannot position products with or without the help of marketers.
• B) Consumers generally reevaluate products every time they make a buying decision.
• C) To simplify the buying process, consumers are likely to position products in their minds.
• D) A product's position is defined by the number of competitors in a market.
• E) Product positioning has little influence on the design of marketing mixes.

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