The Practice of Tailoring Products and Marketing Programs to Suit

question 80

Multiple Choice

The practice of tailoring products and marketing programs to suit the tastes of specific individuals and locations is referred to as .

• A) niche marketing
• B) micromarketing
• C) global marketing
• D) segmented marketing
• E) undifferentiated marketing

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Definitions:

External Locus Of Control

The belief that one's life events are largely influenced by external forces or fate rather than one's own efforts or actions.

High Need For Power

A psychological trait characterized by an individual's desire for influence or control over others.

Command Theory

A principle in legal and philosophical theory that emphasizes the role of authoritative commands, issued by a sovereign, in defining law.

Theory X

A management concept that assumes employees are inherently lazy, need constant supervision, and are motivated primarily by financial rewards.