When the Size, Purchasing Power, and Profiles of a Market

question 59

Multiple Choice

When the size, purchasing power, and profiles of a market segment can be determined, the market segment is said to be _.

• A) actionable
• B) observable
• C) measurable
• D) accessible
• E) substantial

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Definitions:

Interest Charge

The amount charged by a lender to a borrower for the use of borrowed money, typically expressed as an annual percentage of the principal.

Dishonor Of Note Receivable

Occurs when a promissory note's maker fails to make the scheduled payment to the note's holder when due.

Accounts Receivable

Amounts of money owed to a company by its customers for goods or services that have been delivered but not yet paid for.

Allowance For Doubtful Accounts

A contra-asset account used to estimate the portion of accounts receivable that is expected not to be collectible due to credit sales.