By Making Health and Fitness Tracking Devices Aimed at Three

question 60

Multiple Choice

By making health and fitness tracking devices aimed at three segments-Everyday Fitness; Active Fitness and Performance Fitness-Fitbit is segmenting based on which segmentation approach?

• A) occasion
• B) income
• C) benefit
• D) behaviour
• E) demographic

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Definitions:

Persuasive Appeals

Refers to the methods used in communication and rhetoric to influence or convince an audience, often classified as ethos, pathos, and logos.

Consumer Advertising

Marketing efforts aimed at the general public to promote goods, services, and ideas through various media channels.

Political Bias

Political bias is a tendency to favor or promote certain political ideas or positions over others, which can influence judgment or presentation of information.

Student Newspaper

is a publication produced by students of an educational institution, covering news and events pertinent to the campus community.