When Segments Are Distinguishable and Respond Differently to Different Marketing

question 39

Multiple Choice

When segments are distinguishable and respond differently to different marketing mix elements, they are said to be _.

• A) differentiable
• B) actionable
• C) substantial
• D) measurable
• E) accessible

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Definitions:

Offer

A proposal by one party to enter into a contract with another party, specifying the terms by which they are willing to engage in a transaction.

Price Based

A strategy or decision-making process that prioritizes pricing as the main factor, often used in marketing and sales strategies.

Difference-in-Difference Estimate

A statistical technique used to measure the effect of a specific intervention or treatment by comparing the before-and-after differences in groups.

Price Change

An adjustment in the selling price of goods or services, which can either increase or decrease depending on various factors.