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Describe How Marketers Use Multiple-Segmenting Bases to Their Advantage

question 35

Essay

Describe how marketers use multiple-segmenting bases to their advantage.


Definitions:

Quintile

A statistical value that divides a group of data into five equal parts, each containing 20% of the population.

Transfer Payment

Payments made by governments to individuals without any goods or services being exchanged, such as social security benefits.

Social Security

A government program that provides monetary assistance to people with an inadequate or no income.

Welfare System

A government program designed to support individuals and families in need, providing financial assistance, healthcare, and social services.

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