Means That Consumers Are Likely to Remember Good Points Made

question 84

Multiple Choice

means that consumers are likely to remember good points made about a brand they favour and forget the good points made about competing brands.

• A) Selective distortion
• B) Selective attention
• C) Selective retention
• D) Subliminal perception
• E) Restraint bias

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Definitions:

Product Variety

The assortment or mix of different products that a company offers to its customers.

Homogeneous Preferences

A situation in market analysis where consumers have similar tastes and preferences for goods or services.

Product Variety

Product Variety is the assortment of different goods and services that a company offers to meet consumer preferences and demands.

Advertising

The process or occupation of creating promotional content for goods or services.