Traditionally, Consumers Have Received the Most Information About a Product

question 32

Multiple Choice

Traditionally, consumers have received the most information about a product from sources-those controlled by the marketer.

• A) experiential
• B) commercial
• C) personal
• D) public
• E) experimental

---

Definitions:

Technical Expertise

The specialized knowledge, skills, and experience required to perform specific tasks, especially in technical fields.

Selling Situation

The circumstances or environment in which a transaction between a buyer and a seller takes place, including factors like market conditions and customer needs.

Field Sales Call

A direct visit made by sales representatives to potential or existing customers in their locations to promote and sell products or services.

Salespeople's Compensation

The payment plan designed for sales personnel, often including a combination of salary, commission, and other incentives based on performance.