When Goodyear Sells Replacement Tires to Final Consumers, Its Potential

question 97

Multiple Choice

When Goodyear sells replacement tires to final consumers, its potential market includes millions of car owners around the world. But its fate in business markets depends on getting orders from only a handful of large automakers. This represents the difference in between business and consumer markets.

• A) market structure
• B) types of decisions
• C) nature of the buying unit
• D) the decision process
• E) derived demand

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