Examlex
In which of the following stages of the adoption process does a consumer seek information about a new product?
Real Culture
The actual behavior patterns, customs, and norms that characterize the everyday life of a society, as opposed to idealized cultural standards.
Ideal Culture
The values, norms, and behaviors that a culture professes to hold, often representing societal goals rather than actual practices.
Subculture
A group within a larger culture that has its own distinct values, practices, and beliefs.
Dominant Culture
The prevailing culture in a given society, which holds the majority of power and is widely accepted and practiced.
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