Which of the Following Statements About Buying Centers Is True

question 9

Multiple Choice

Which of the following statements about buying centers is true?

• A) The CEO of an organization is always the decision maker in a buying center.
• B) An individual's role in a buying center does not change with time.
• C) All buying centers involve formal participants.
• D) Roles in the buying center are specified in the organizational chart of a firm.
• E) The buying center is not a fixed and formally identified unit within a buying organization.

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Definitions:

Specific Author

An individual writer or creator who is identified by name.

Evaluating

The process of assessing or appraising the value, significance, or efficacy of something based on set criteria or standards.

Originality

The quality of being novel or unusual, especially in ideas, art, or invention.