Which of the Following Is True of a Good Marketing

question 35

Multiple Choice

Which of the following is true of a good marketing information system?

• A) It typically uses only external sources of data in marketing research.
• B) It develops a way of offering information about future plans of action that might not be very feasible or cost-effective.
• C) It eliminates the time-consuming task of assessing the information needs of a firm.
• D) It focuses solely on maximizing the amount of data generated irrespective of relevance.
• E) It helps decision makers use the information to generate customer and market insights.

Analyze demand curves and price points for revenue maximization.

Implement aggregate planning strategies (chase, level, and others) for production and service operations.

Solve scheduling problems using the transportation algorithm and linear programming.

Apply inventory management strategies to balance cost and demand.

---

Definitions:

Resident Virus

A type of malware that embeds itself in the memory of a computer allowing it to execute at any time, typically activated when the operating system loads.

Active Memory

Memory that is currently being used or processed by the computer's CPU.

Code

Instructions written in a programming language to be executed by a computer.

Pretexting

The act of creating an invented scenario (the pretext) to convince someone to divulge information.