The Initial Function of a Marketing Information System Is

question 9

Multiple Choice

The initial function of a marketing information system is .

• A) hiring research firms to conduct market research
• B) analyzing the results of marketing research studies
• C) assessing the information needs of a company
• D) evaluating information from internal and external sources
• E) generating insights from market consumption patterns

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Definitions:

Episodic Memories

Memories of specific events or episodes in one's life, including the contextual details and emotions associated with them.

Personally Relevant

Pertaining to or having direct significance, interest, or impact on an individual's own life, experiences, or values.

Recognition

The process of identifying a previously encountered item, idea, or situation when it is presented again.

Recall

The ability to remember previously learned information or experiences.