Hammond Corp

question 7

Multiple Choice

Hammond Corp. operates in the highly aggressive electronics market. The firm aims to obtain early warnings of opportunities and threats caused by the actions of other firms that are doing well in the industry. Which of the following sources would best serve Hammond's purpose?

• A) internal survey on employee performance
• B) sales data from exclusive Hammond retailers
• C) research on demographics of its existing customers
• D) archival data on company performance
• E) competitive marketing intelligence

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Definitions:

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Column Layout

The arrangement or organization of columns in a table, document, or page layout.

Arrange Tab

A feature or tool in software that allows for the ordering and placement of elements within a document or interface.

Stacked Button

A UI design where buttons are aligned vertically, one on top of the other, to save space or organize functions.