Which of the Following Is Most Likely a Characteristic of Firms

question 67

Multiple Choice

Which of the following is most likely a characteristic of firms that adopt a reactive approach toward the marketing environment?

• A) They view the marketing environment as a controllable element.
• B) They passively accept the marketing environment and do not try to change it.
• C) They develop strategies to change the marketing environment.
• D) They do not accept the marketing environment as it is.
• E) They take aggressive actions to affect the marketing environment.

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Definitions:

Idiosyncratic Factors

Unique personal attributes or characteristics that influence behavior and responses in different situations.

Universal

Relating to or affecting all people or things in the world or in a particular group; applicable everywhere or in all cases.

Common

Occurring frequently or widely accepted and used; usual or shared by most.

Socio-cultural-economic-political Influences

Factors stemming from societal, cultural, economic, and political realms that affect individuals and communities.